Using your voice to shop
Amazon Live Creator App
By enhancing the features of what Amazon Live Creator App carries, we’re now bringing you additional insights as to how your livestream performs
Product Design
New Feature
0 to 1
Role
Leading Product Designer
Collaborators
Software Engineering (Player)
Software Engineering (Distribution)
Product Management
QABusiness Intelligence
Marketing
Business Development
Timeline
Design to Development: January 2023 - January 2024
Launch Date: March 2024
Ongoing Improvements: March 2024 - Now
Overall impact
Launched 4 major projects to create positive impact to Amazon’s Live Creator App:
Real-Time Metrics (April 2023)
Analytics Graphs (Jan 2024)
Multi-Stream Broadcasts (Aug 2024)
- +8.2% avg. view duration and +3.6% OPS
Clips (Nov 2024)
- Resulted in 712 hours of content trimmed for better CX
- 7,000+ clips created by 200+ creators
- 400+ clips uploaded directly to storefronts within a month
Design showcase
Give what the creators want.
By providing additional power to create videos for our 1P creators and 3P creators, this allows them to be empower themselves to configure their livestreams in a much more personalized way and understand their performance to better promote to Amazon’s customers.
Stream with quality.
Originally, the design of our Live Creator App prevented the use of external cameras. By designing a new option to provide creators stream keys, this allows our creators to enhance their overall streaming capabilities as well by having better angles and better streaming quality overall.
Check your performance.
When checking across all seller platforms and getting an understanding of their performance, the common theme was performance visualization through the use of graphs. Now, we carry them, too.
Before
After
Clip and share.
Since it’s common for these livestreams to surpass the short-form content, I wanted to make it easier for creators to trim down their videos and create short-form content to help in sharing and promoting their livestreams across various socials.
Understanding how many people are loving what you’re showing.
I knew that having to go back and forth between product insights was difficult for many creators with the initial design.
Pill placements reflect how many:
- people are watching
- people have clicked into the livestream
- people like the livestream
- clicked into the products
- took the promo codes
Before
After
Results & Takeaways
Lots of great news.
Over the past two years, I’ve seen tremendous success and measurable impact from the features delivered—small yet powerful changes that elevated the Amazon Live experience.
🌐 Multi-Stream Broadcasts
- One of our most complex and innovative projects from a technical perspective as we use OBS approach to support vertical and horizontal cameras
- Patent filed for this feature
- Enabled Inspire distribution during Prime Day
- Delivered +8.2% avg. view duration and +3.6% OPS
✂️ Trimming
- Launched in 2024 to improve Previously Live video quality
- Addressed encoder/studio issues across US, JP, and UK streams
- Resulted in 712 hours of content trimmed for better CX
🎞️ Clipping
- Empowered creators to drive more traffic and earnings post-stream
- 7,000+ clips created by 200+ creators
- 400+ clips uploaded directly to storefronts within a month
🌏 International expansion
- Expanded features to Japan and UK, supporting high-volume events
- JP Black Friday event: 4,133 visitors, 504K landing page visits, and 1.37M livestream viewers
⚡ Roadmap velocity
- Exceeded expectations with >85% roadmap delivery
- Improved planning, task sizing, and quality control led to faster, higher-quality releases
What’s next?
AI!
We’re looking to incorporate the possibilities of making the overall Creator App experience to become more autonomous and efficient through the use of Rufus AI. As Amazon is continuing to progress into the direction of utilizing AI into our everyday work, we’ll most likely look to use Cedric and other forms of Amazon’s in-house tools to allow our projects to become more streamlined.
Understand your creator metrics more
Amazon Live Creator App
By enhancing the features of what Amazon Live Creator App carries, we’re now bringing you additional insights as to how your livestream performs
Product Design
New Feature
0 to 1
Role
Leading Product Designer
Collaborators
Software Engineering (Player)
Software Engineering (Distribution)
Product Management
QABusiness Intelligence
Marketing
Business Development
Timeline
Design to Development: January 2023 - January 2024
Launch Date: March 2024
Ongoing Improvements: March 2024 - Now
Overall impact
Launched 4 major projects to create positive impact to Amazon’s Live Creator App:
Real-Time Metrics (April 2023)
Analytics Graphs (Jan 2024)
Multi-Stream Broadcasts (Aug 2024)
- +8.2% avg. view duration and +3.6% OPS
Clips (Nov 2024)
- Resulted in 712 hours of content trimmed for better CX
- 7,000+ clips created by 200+ creators
- 400+ clips uploaded directly to storefronts within a month
Design showcase
Give what the creators want.
By providing additional power to create videos for our 1P creators and 3P creators, this allows them to be empower themselves to configure their livestreams in a much more personalized way and understand their performance to better promote to Amazon’s customers.
Stream with quality.
Originally, the design of our Live Creator App prevented the use of external cameras. By designing a new option to provide creators stream keys, this allows our creators to enhance their overall streaming capabilities as well by having better angles and better streaming quality overall.
Check your performance.
When checking across all seller platforms and getting an understanding of their performance, the common theme was performance visualization through the use of graphs. Now, we carry them, too.
Before
After
Clip and share.
Since it’s common for these livestreams to surpass the short-form content, I wanted to make it easier for creators to trim down their videos and create short-form content to help in sharing and promoting their livestreams across various socials.
Understanding how many people are loving what you’re showing.
I knew that having to go back and forth between product insights was difficult for many creators with the initial design.
Pill placements reflect how many:
- people are watching
- people have clicked into the livestream
- people like the livestream
- clicked into the products
- took the promo codes
Before
After
Results & Takeaways
Lots of great news.
Over the past two years, I’ve seen tremendous success and measurable impact from the features delivered—small yet powerful changes that elevated the Amazon Live experience.
🌐 Multi-Stream Broadcasts
- One of our most complex and innovative projects from a technical perspective as we use OBS approach to support vertical and horizontal cameras
- Patent filed for this feature
- Enabled Inspire distribution during Prime Day
- Delivered +8.2% avg. view duration and +3.6% OPS
✂️ Trimming
- Launched in 2024 to improve Previously Live video quality
- Addressed encoder/studio issues across US, JP, and UK streams
- Resulted in 712 hours of content trimmed for better CX
🎞️ Clipping
- Empowered creators to drive more traffic and earnings post-stream
- 7,000+ clips created by 200+ creators
- 400+ clips uploaded directly to storefronts within a month
🌏 International expansion
- Expanded features to Japan and UK, supporting high-volume events
- JP Black Friday event: 4,133 visitors, 504K landing page visits, and 1.37M livestream viewers
⚡ Roadmap velocity
- Exceeded expectations with >85% roadmap delivery
- Improved planning, task sizing, and quality control led to faster, higher-quality releases
What’s next?
AI!
We’re looking to incorporate the possibilities of making the overall Creator App experience to become more autonomous and efficient through the use of Rufus AI. As Amazon is continuing to progress into the direction of utilizing AI into our everyday work, we’ll most likely look to use Cedric and other forms of Amazon’s in-house tools to allow our projects to become more streamlined.
Understand your creator metrics more
Amazon Live Creator App
By enhancing the features of what Amazon Live Creator App carries, we’re now bringing you additional insights as to how your livestream performs
Product Design
New Feature
0 to 1
Role
Leading Product Designer
Collaborators
Software Engineering (Player)
Software Engineering (Distribution)
Product Management
QABusiness Intelligence
Marketing
Business Development
Timeline
Design to Development: January 2023 - January 2024
Launch Date: March 2024
Ongoing Improvements: March 2024 - Now
Overall impact
Launched 4 major projects to create positive impact to Amazon’s Live Creator App:
Real-Time Metrics (April 2023)
Analytics Graphs (Jan 2024)
Multi-Stream Broadcasts (Aug 2024)
- +8.2% avg. view duration and +3.6% OPS
Clips (Nov 2024)
- Resulted in 712 hours of content trimmed for better CX
- 7,000+ clips created by 200+ creators
- 400+ clips uploaded directly to storefronts within a month
Design showcase
Give what the creators want.
By providing additional power to create videos for our 1P creators and 3P creators, this allows them to be empower themselves to configure their livestreams in a much more personalized way and understand their performance to better promote to Amazon’s customers.
Stream with quality.
Originally, the design of our Live Creator App prevented the use of external cameras. By designing a new option to provide creators stream keys, this allows our creators to enhance their overall streaming capabilities as well by having better angles and better streaming quality overall.
Check your performance.
When checking across all seller platforms and getting an understanding of their performance, the common theme was performance visualization through the use of graphs. Now, we carry them, too.
Before
After
Clip and share.
Since it’s common for these livestreams to surpass the short-form content, I wanted to make it easier for creators to trim down their videos and create short-form content to help in sharing and promoting their livestreams across various socials.
Understanding how many people are loving what you’re showing.
I knew that having to go back and forth between product insights was difficult for many creators with the initial design.
Pill placements reflect how many:
- people are watching
- people have clicked into the livestream
- people like the livestream
- clicked into the products
- took the promo codes
Before
After
Results & Takeaways
Lots of great news.
Over the past two years, I’ve seen tremendous success and measurable impact from the features delivered—small yet powerful changes that elevated the Amazon Live experience.
🌐 Multi-Stream Broadcasts
- One of our most complex and innovative projects from a technical perspective as we use OBS approach to support vertical and horizontal cameras
- Patent filed for this feature
- Enabled Inspire distribution during Prime Day
- Delivered +8.2% avg. view duration and +3.6% OPS
✂️ Trimming
- Launched in 2024 to improve Previously Live video quality
- Addressed encoder/studio issues across US, JP, and UK streams
- Resulted in 712 hours of content trimmed for better CX
🎞️ Clipping
- Empowered creators to drive more traffic and earnings post-stream
- 7,000+ clips created by 200+ creators
- 400+ clips uploaded directly to storefronts within a month
🌏 International expansion
- Expanded features to Japan and UK, supporting high-volume events
- JP Black Friday event: 4,133 visitors, 504K landing page visits, and 1.37M livestream viewers
⚡ Roadmap velocity
- Exceeded expectations with >85% roadmap delivery
- Improved planning, task sizing, and quality control led to faster, higher-quality releases
What’s next?
AI!
We’re looking to incorporate the possibilities of making the overall Creator App experience to become more autonomous and efficient through the use of Rufus AI. As Amazon is continuing to progress into the direction of utilizing AI into our everyday work, we’ll most likely look to use Cedric and other forms of Amazon’s in-house tools to allow our projects to become more streamlined.