A companion device to shop with your TV
Free Ad-Supported Streaming TV Channel Experience
As live shopping is becoming ever so popular, Amazon enhances your viewing opportunities through the use of Prime Video and Freevee’s channels to promote our creators.
Product Design
New Feature
0 to 1
Role
Leading Product Designer
Collaborators
Software Engineering
Product Management
Timeline
Design to Development: January 2023 - January 2024
Launch Date: March 2024
Ongoing Improvements: March 2024 - Now
Overall impact
Launched Amazon’s first companion device experience to shop livestreams
4,612 incremental watch hours over the 2-days (~+700% vs T2M non-GTM daily average) of launch
News generated 22 stories (17 unique, 5 syndications) within our target media list, resulting in 142.5M+ media impressions
Design showcase
Create a companion for your TV.
This was a brand new approach + expansion as to how Amazon could bring about not just engagement, but easy shoppability through the use of a host.
In March 2024, I launched Amazon Live’s first Fire TV experience, leading the design end-to-end. This innovative FAST channel brings creator-led shopping directly to TV, eliminating the need for mobile or desktop access and transforming how customers discover, engage with, and shop from their favorite creators—all in one seamless experience.
Tap to easily access your favorite creators on your Amazon Fire TV.
Type in “Shop the show” by following the instructions on TV with your
Amazon app.
Scroll to see what the app has to offer!
Tap to go back to featured product.
Access chat to see how people are reacting to the live show!
Wanna check out other creators? See what’s next by swiping.
Results & Takeaways
As we explored expanding FAST (Free Ad-Supported TV) channels within Amazon, I envisioned extending beyond creator-led livestream shopping to include broader partnerships across the company. This concept would integrate shopping and entertainment by collaborating with flagship Prime Video titles like Tom Clancy’s Jack Ryan and The Boys, creating immersive, commerce-enabled TV experiences.
Since launch, we’ve seen strong traction and media impact:
- 4,612 incremental watch hours over the 2-days (~+700% vs T2M non-GTM daily average) of launch.
- News generated 22 stories (17 unique, 5 syndications) within our target media list, resulting in 142.5M+ media impressions.
- Positive coverage with strong key message pickup from our About Amazon feature.
- AdExchanger, as well as Digiday, have expressed huge interest in writing follow-up stories regarding this experience, opening doors for Cannes Film Festival content collaborations.
Even received recognition from the SVP of Amazon Ads!
A companion device to shop with your TV
Free Ad-Supported Streaming TV Channel Experience
As live shopping is becoming ever so popular, Amazon enhances your viewing opportunities through the use of Prime Video and Freevee’s channels to promote our creators.
Product Design
New Feature
0 to 1
Role
Leading Product Designer
Collaborators
Software Engineering
Product Management
Timeline
Design to Development: January 2023 - January 2024
Launch Date: March 2024
Ongoing Improvements: March 2024 - Now
Overall impact
Launched Amazon’s first companion device experience to shop livestreams
4,612 incremental watch hours over the 2-days (~+700% vs T2M non-GTM daily average) of launch
News generated 22 stories (17 unique, 5 syndications) within our target media list, resulting in 142.5M+ media impressions
Design showcase
Create a companion for your TV.
This was a brand new approach + expansion as to how Amazon could bring about not just engagement, but easy shoppability through the use of a host.
In March 2024, I launched Amazon Live’s first Fire TV experience, leading the design end-to-end. This innovative FAST channel brings creator-led shopping directly to TV, eliminating the need for mobile or desktop access and transforming how customers discover, engage with, and shop from their favorite creators—all in one seamless experience.
Tap to easily access your favorite creators on your Amazon Fire TV.
Type in “Shop the show” by following the instructions on TV with your
Amazon app.
Scroll to see what the app has to offer!
Tap to go back to featured product.
Access chat to see how people are reacting to the live show!
Wanna check out other creators? See what’s next by swiping.
Results & Takeaways
As we explored expanding FAST (Free Ad-Supported TV) channels within Amazon, I envisioned extending beyond creator-led livestream shopping to include broader partnerships across the company. This concept would integrate shopping and entertainment by collaborating with flagship Prime Video titles like Tom Clancy’s Jack Ryan and The Boys, creating immersive, commerce-enabled TV experiences.
Since launch, we’ve seen strong traction and media impact:
- 4,612 incremental watch hours over the 2-days (~+700% vs T2M non-GTM daily average) of launch.
- News generated 22 stories (17 unique, 5 syndications) within our target media list, resulting in 142.5M+ media impressions.
- Positive coverage with strong key message pickup from our About Amazon feature.
- AdExchanger, as well as Digiday, have expressed huge interest in writing follow-up stories regarding this experience, opening doors for Cannes Film Festival content collaborations.
Even received recognition from the SVP of Amazon Ads!
A companion device to shop with your TV
Free Ad-Supported Streaming TV Channel Experience
As live shopping is becoming ever so popular, Amazon enhances your viewing opportunities through the use of Prime Video and Freevee’s channels to promote our creators.
Product Design
New Feature
0 to 1
Role
Leading Product Designer
Collaborators
Software Engineering
Product Management
Timeline
Design to Development: January 2023 - January 2024
Launch Date: March 2024
Ongoing Improvements: March 2024 - Now
Overall impact
Launched Amazon’s first companion device experience to shop livestreams
4,612 incremental watch hours over the 2-days (~+700% vs T2M non-GTM daily average) of launch
News generated 22 stories (17 unique, 5 syndications) within our target media list, resulting in 142.5M+ media impressions
Design showcase
Create a companion for your TV.
This was a brand new approach + expansion as to how Amazon could bring about not just engagement, but easy shoppability through the use of a host.
In March 2024, I launched Amazon Live’s first Fire TV experience, leading the design end-to-end. This innovative FAST channel brings creator-led shopping directly to TV, eliminating the need for mobile or desktop access and transforming how customers discover, engage with, and shop from their favorite creators—all in one seamless experience.
Tap to easily access your favorite creators on your Amazon Fire TV.
Type in “Shop the show” by following the instructions on TV with your
Amazon app.
Scroll to see what the app has to offer!
Tap to go back to featured product.
Access chat to see how people are reacting to the live show!
Wanna check out other creators? See what’s next by swiping.
Results & Takeaways
As we explored expanding FAST (Free Ad-Supported TV) channels within Amazon, I envisioned extending beyond creator-led livestream shopping to include broader partnerships across the company. This concept would integrate shopping and entertainment by collaborating with flagship Prime Video titles like Tom Clancy’s Jack Ryan and The Boys, creating immersive, commerce-enabled TV experiences.
Since launch, we’ve seen strong traction and media impact:
- 4,612 incremental watch hours over the 2-days (~+700% vs T2M non-GTM daily average) of launch.
- News generated 22 stories (17 unique, 5 syndications) within our target media list, resulting in 142.5M+ media impressions.
- Positive coverage with strong key message pickup from our About Amazon feature.
- AdExchanger, as well as Digiday, have expressed huge interest in writing follow-up stories regarding this experience, opening doors for Cannes Film Festival content collaborations.
Even received recognition from the SVP of Amazon Ads!