Shop your favorite shows straight from your phone
Shop-The-Show
Building on the success of the FAST Channel Experience, I helped bring Shop-the-Show to life — a groundbreaking experience that bridges streaming and shopping. In partnership with Amazon Prime Video and key external collaborators, we transformed what customers see on the big screen into a seamless, shoppable moment on their phones.
​
This innovation redefines how audiences interact with content — watch, shop, and discover — all in one connected experience.
Product Design
New Feature
0 to 1
Role
Leading Product Designer
Collaborators
Software Engineering
Product Management
Timeline
Design to Development: January 2024 - January 2025
Launch Date: March 2025
Ongoing Improvements: March 2025 - Now
Overall impact
Launched Amazon’s first companion device experience
Monthly active users: 650,591 (as of January 2026, still growing)
OPS increasing to $40.2K MoM (+171.5%)
Design showcase
Access your favorite shows and shop at the same time.
Through partnerships with Amazon Prime Video, Shop-the-Show delivers a one-of-a-kind, customer-first experience that lets viewers watch and shop simultaneously—whether enjoying their favorite shows, movies, or live sports, without ever pausing the action.
I designed the end-to-end customer journey to ensure seamless discovery and access to all their favorite Prime Video content within one central, intuitive hub.
Haven’t heard about it? Discover through your TV.
Watch Shop the Show ads in between shows
Or when you’re pausing your show for whatever reason
Search to find your favorite experiences.
Whether having to relive your Disney childhood...
Or even tuning into your favorite football team.
Results
As of January 2026,
650,591 users (still growing)
Target goal: 500,000 users
Since launching Shop-the-Show, the program was able to achieve:
March 2025
- 131.6K T3M (Trailing 3 Months) MAU (Monthly Active Users) in March, representing significant growth of +190.5%MoM and 286% versus Q4’24 T3M
- In March, we dialed-up our first traffic-driving experiment, the "Shop previously watched" widget in mShop Me Tab, accounting for 81% of STS MAU
- Separately, we saw growth across multiple Prime Video channels: Explore Tab placements expanded to 5 new titles driving MAU from 11.5K to 17.6K (+53%)
- Pause Ad campaign generated 7.6MM impressions with search redirects increasing from 1.6K to 7.1K (+325%, 0.09% CTR), and Mobile Modal traffic grew from 5K to 18.8K (+276%) with the new Reacher campaign
- Financial performance remains strong with OPS increasing to $40.2K MoM (+171.5%), tracking with our MAU growth and aligns with our financial projections
Takeaways
What started as an early concept for the FAST Channel Experience has grown into one of the most exciting innovations across Amazon Advertising. The energy and momentum around this product have been incredible—garnering direct engagement from SVP Paul Kotas and even CEO Andy Jassy, who’ve both shown strong enthusiasm for its potential.
Seeing our design and development work showcased to Amazon’s top leadership was an unforgettable milestone. As we look ahead, I’m thrilled to continue pushing boundaries through new partnerships and opportunities that will shape the future of interactive, shoppable streaming at Amazon.
Shop your favorite shows straight from your phone
Shop-The-Show
Building on the success of the FAST Channel Experience, I helped bring Shop-the-Show to life — a groundbreaking experience that bridges streaming and shopping. In partnership with Amazon Prime Video and key external collaborators, we transformed what customers see on the big screen into a seamless, shoppable moment on their phones.
​
This innovation redefines how audiences interact with content — watch, shop, and discover — all in one connected experience.
Product Design
New Feature
0 to 1
Role
Leading Product Designer
Collaborators
Software Engineering
Product Management
Timeline
Design to Development: January 2024 - January 2025
Launch Date: March 2025
Ongoing Improvements: March 2025 - Now
Overall impact
Launched Amazon’s first companion device experience
Monthly active users: 650,591 (as of January 2026, still growing)
OPS increasing to $40.2K MoM (+171.5%)
Design showcase
Access your favorite shows and shop at the same time.
Through partnerships with Amazon Prime Video, Shop-the-Show delivers a one-of-a-kind, customer-first experience that lets viewers watch and shop simultaneously—whether enjoying their favorite shows, movies, or live sports, without ever pausing the action.
I designed the end-to-end customer journey to ensure seamless discovery and access to all their favorite Prime Video content within one central, intuitive hub.
Haven’t heard about it? Discover through your TV.
Watch Shop the Show ads in between shows
Or when you’re pausing your show for whatever reason
Search to find your favorite experiences.
Whether having to relive your Disney childhood...
Or even tuning into your favorite football team.
Results
Since launching Shop-the-Show, the program was able to achieve:
March 2025
- 131.6K T3M (Trailing 3 Months) MAU (Monthly Active Users) in March, representing significant growth of +190.5%MoM and 286% versus Q4’24 T3M
- In March, we dialed-up our first traffic-driving experiment, the "Shop previously watched" widget in mShop Me Tab, accounting for 81% of STS MAU
- Separately, we saw growth across multiple Prime Video channels: Explore Tab placements expanded to 5 new titles driving MAU from 11.5K to 17.6K (+53%)
- Pause Ad campaign generated 7.6MM impressions with search redirects increasing from 1.6K to 7.1K (+325%, 0.09% CTR), and Mobile Modal traffic grew from 5K to 18.8K (+276%) with the new Reacher campaign
- Financial performance remains strong with OPS increasing to $40.2K MoM (+171.5%), tracking with our MAU growth and aligns with our financial projections
As of January 2026,
650,591 users (still growing)
Target goal: 500,000 users
Takeaways
What started as an early concept for the FAST Channel Experience has grown into one of the most exciting innovations across Amazon Advertising. The energy and momentum around this product have been incredible—garnering direct engagement from SVP Paul Kotas and even CEO Andy Jassy, who’ve both shown strong enthusiasm for its potential.
Seeing our design and development work showcased to Amazon’s top leadership was an unforgettable milestone. As we look ahead, I’m thrilled to continue pushing boundaries through new partnerships and opportunities that will shape the future of interactive, shoppable streaming at Amazon.
Shop your favorite shows straight from your phone
Shop-The-Show
Building on the success of the FAST Channel Experience, I helped bring Shop-the-Show to life — a groundbreaking experience that bridges streaming and shopping. In partnership with Amazon Prime Video and key external collaborators, we transformed what customers see on the big screen into a seamless, shoppable moment on their phones.
​
This innovation redefines how audiences interact with content — watch, shop, and discover — all in one connected experience.
Product Design
New Feature
0 to 1
Role
Leading Product Designer
Collaborators
Software Engineering
Product Management
Timeline
Design to Development: January 2024 - January 2025
Launch Date: March 2025
Ongoing Improvements: March 2025 - Now
Overall impact
Launched Amazon’s first companion device experience
Monthly active users: 650,591 (as of January 2026, still growing)
OPS increasing to $40.2K MoM (+171.5%)
Design showcase
Access your favorite shows and shop at the same time.
Through partnerships with Amazon Prime Video, Shop-the-Show delivers a one-of-a-kind, customer-first experience that lets viewers watch and shop simultaneously—whether enjoying their favorite shows, movies, or live sports, without ever pausing the action.
I designed the end-to-end customer journey to ensure seamless discovery and access to all their favorite Prime Video content within one central, intuitive hub.
Haven’t heard about it? Discover through your TV.
Watch Shop the Show ads in between shows
Or when you’re pausing your show for whatever reason
Search to find your favorite experiences.
Whether having to relive your Disney childhood...
Or even tuning into your favorite football team.
Results
Since launching Shop-the-Show, the program was able to achieve:
March 2025
- 131.6K T3M (Trailing 3 Months) MAU (Monthly Active Users) in March, representing significant growth of +190.5%MoM and 286% versus Q4’24 T3M
- In March, we dialed-up our first traffic-driving experiment, the "Shop previously watched" widget in mShop Me Tab, accounting for 81% of STS MAU
- Separately, we saw growth across multiple Prime Video channels: Explore Tab placements expanded to 5 new titles driving MAU from 11.5K to 17.6K (+53%)
- Pause Ad campaign generated 7.6MM impressions with search redirects increasing from 1.6K to 7.1K (+325%, 0.09% CTR), and Mobile Modal traffic grew from 5K to 18.8K (+276%) with the new Reacher campaign
- Financial performance remains strong with OPS increasing to $40.2K MoM (+171.5%), tracking with our MAU growth and aligns with our financial projections
As of January 2026,
650,591 users (still growing)
Target goal: 500,000 users
Takeaways
What started as an early concept for the FAST Channel Experience has grown into one of the most exciting innovations across Amazon Advertising. The energy and momentum around this product have been incredible—garnering direct engagement from SVP Paul Kotas and even CEO Andy Jassy, who’ve both shown strong enthusiasm for its potential.
Seeing our design and development work showcased to Amazon’s top leadership was an unforgettable milestone. As we look ahead, I’m thrilled to continue pushing boundaries through new partnerships and opportunities that will shape the future of interactive, shoppable streaming at Amazon.