Shop your favorite shows straight from your phone
Shop-The-Show
To expand on the FAST Channel Experience, Amazon partnered up with Amazon Prime Video, as well as other partnerships externally to bring experiences that you see from your big screen shoppable on your phone.
Product Design
New Feature
0 to 1
Timeline
Design to Development: January 2024 - January 2025
Launch Date: March 2025
Ongoing Improvements: March 2025 - Now
Collaborators
Kit Lin, Principal UX Designer
Kevin Xu, Senior Product Manager
Kari McMinn, Senior Product Manager
Jia Zhang, Senior QA Engineer
Craig Shih, Senior Software Development Engineer
Dumitru Lupanciuc, Software Development Engineer
Matt Walsh, Senior Software Development Engineer
Gordon Zhang, Software Development Engineer II
Overall impact
Launched on Amazon.com for both iOS and Android for the 10-foot experience (TV)
Monthly active users: 552,366 (still growing) - 500,000 MAU was our target goal for 2025
OPS increasing to $40.2K MoM (+171.5%)
My contributions
Sole designer in designing and creating Amazon’s first companion experience for the TV from 0-1 (FAST Channel Experience) and expanded to co-leading in building out the Shop-The-Show experience.
Spearheaded designs + ideas alongside Principal Designer to launch Shop-The-Show experience.
Still ongoing with new ways to better build partnerships with Prime Video and other big brands. Notable brands include: NASCAR, NFL, NBA, WNBA, NWSL, Outsidelands
TL;DR context
Amazon has been looking to grow the creator space through the use of live shopping content. With additional partnerships that happened internally, we’re proud to announce that Amazon’s expansion in the shoppable video space will now integrate with Prime Video and Freevee to further bring customers to shop at the tip of the fingers, and remote.
Source articles:
About Amazon - How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sportsForbesUSA TodayTV GuideStreamTV InsiderAdweekThe problem
Vendors across the Internet sell merch and other items to help in promoting your favorite celebrity, sports team, or even shows you love.
How do we bring that to your phone to convert it into a one-stop-shop experience?
With Amazon constantly growing in the entertainment space over at Prime Video, there has been a common theme amongst viewers:
“I want what they are wearing.”
“I want that jersey.”
“How do I get to look like that?”
Taylor
When I watched The Summer I Turned Pretty, I immediately thought to myself, “where do I go to find the official merch?”
Steven
I’m typically a collector when it comes to things I’m particularly interested in, so it would be cool to have a place to go to shop and collect while watching a show!
Momo
You’re telling me that there’s a chance for me to finally shop for “The Boys” merch?!
The solution
Through various partnerships with Amazon Prime Video, Shop the Show helps to deliver a one-of-a-kind technology to deliver customer-first experiences that allow viewers to simultaneously watch and shop their favorite shows, movies, and live sports events without having to stop.
I’ve designed the journey in making sure that customers are able to find all their favorite shows + movies to be accessed on one central placement.
Haven’t heard about it? Discover through your TV.
Watch Shop the Show ads in between shows
Or when you’re pausing your show for whatever reason
Search to find your favorite experiences.
Whether having to relive your Disney childhood...
Or even tuning into your favorite football team.
Results
Since launching Shop-the-Show, the program was able to achieve:
March 2025
- 131.6K T3M (Trailing 3 Months) MAU (Monthly Active Users) in March, representing significant growth of +190.5%MoM and 286% versus Q4’24 T3M
- In March, we dialed-up our first traffic-driving experiment, the "Shop previously watched" widget in mShop Me Tab, accounting for 81% of STS MAU
- Separately, we saw growth across multiple Prime Video channels: Explore Tab placements expanded to 5 new titles driving MAU from 11.5K to 17.6K (+53%)
- Pause Ad campaign generated 7.6MM impressions with search redirects increasing from 1.6K to 7.1K (+325%, 0.09% CTR), and Mobile Modal traffic grew from 5K to 18.8K (+276%) with the new Reacher campaign
- Financial performance remains strong with OPS increasing to $40.2K MoM (+171.5%), tracking with our MAU growth and aligns with our financial projections
Takeaways
Since expanding upon the idea of what FAST Channel Experience was initially able to offer, it was amazing to see how far this product was able to grow and how much excitement is building up across the Advertising organization regarding this product. With our SVP, Paul Kotas, as well as Andy Jassy, CEO, being heavily involved in our internal meetings, seeing the design and development be showcased to leadership was really enjoyable to see.
As we continue to find ways to further combat other problems to tackle in this space, I’m hoping that additional partnerships later down the line will allow for this program to continue growing.
Shop your favorite shows straight from your phone
Shop-The-Show
To expand on the FAST Channel Experience, Amazon partnered up with Amazon Prime Video, as well as other partnerships externally to bring experiences that you see from your big screen shoppable on your phone.
Product Design
New Feature
0 to 1
Timeline
Design to Development: January 2024 - January 2025
Launch Date: March 2025
Ongoing Improvements: March 2025 - Now
Collaborators
Kit Lin, Principal UX Designer
Kevin Xu, Senior Product Manager
Kari McMinn, Senior Product Manager
Jia Zhang, Senior QA Engineer
Craig Shih, Senior Software Development Engineer
Dumitru Lupanciuc, Software Development Engineer
Matt Walsh, Senior Software Development Engineer
Gordon Zhang, Software Development Engineer II
Overall impact
Launched on Amazon.com for both iOS and Android for the 10-foot experience (TV)
Monthly active users: 552,366 (still growing) - 500,000 MAU was our target goal for 2025
OPS increasing to $40.2K MoM (+171.5%)
My contributions
Sole designer in designing and creating Amazon’s first companion experience for the TV from 0-1 (FAST Channel Experience) and expanded to co-leading in building out the Shop-The-Show experience.
Spearheaded designs + ideas alongside Principal Designer to launch Shop-The-Show experience.
Still ongoing with new ways to better build partnerships with Prime Video and other big brands. Notable brands include: NASCAR, NFL, NBA, WNBA, NWSL, Outsidelands
TL;DR context
Amazon has been looking to grow the creator space through the use of live shopping content. With additional partnerships that happened internally, we’re proud to announce that Amazon’s expansion in the shoppable video space will now integrate with Prime Video and Freevee to further bring customers to shop at the tip of the fingers, and remote.
Source articles:
About Amazon - How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sportsForbesUSA TodayTV GuideStreamTV InsiderAdweekThe problem
Vendors across the Internet sell merch and other items to help in promoting your favorite celebrity, sports team, or even shows you love.
How do we bring that to your phone to convert it into a one-stop-shop experience?
“I want what they are wearing.”
“I want that jersey.”
“How do I get to look like that?”
Taylor
When I watched The Summer I Turned Pretty, I immediately thought to myself, “where do I go to find the official merch?”
Steven
I’m typically a collector when it comes to things I’m particularly interested in, so it would be cool to have a place to go to shop and collect while watching a show!
Momo
You’re telling me that there’s a chance for me to finally shop for “The Boys” merch?!
With Amazon constantly growing in the entertainment space over at Prime Video, there has been a common theme amongst viewers:
The solution
Through various partnerships with Amazon Prime Video, Shop the Show helps to deliver a one-of-a-kind technology to deliver customer-first experiences that allow viewers to simultaneously watch and shop their favorite shows, movies, and live sports events without having to stop.
I’ve designed the journey in making sure that customers are able to find all their favorite shows + movies to be accessed on one central placement.
Haven’t heard about it? Discover through your TV.
Watch Shop the Show ads in between shows
Or when you’re pausing your show for whatever reason
Search to find your favorite experiences.
Whether having to relive your Disney childhood...
Or even tuning into your favorite football team.
Results
Since launching Shop-the-Show, the program was able to achieve:
March 2025
- 131.6K T3M (Trailing 3 Months) MAU (Monthly Active Users) in March, representing significant growth of +190.5%MoM and 286% versus Q4’24 T3M
- In March, we dialed-up our first traffic-driving experiment, the "Shop previously watched" widget in mShop Me Tab, accounting for 81% of STS MAU
- Separately, we saw growth across multiple Prime Video channels: Explore Tab placements expanded to 5 new titles driving MAU from 11.5K to 17.6K (+53%)
- Pause Ad campaign generated 7.6MM impressions with search redirects increasing from 1.6K to 7.1K (+325%, 0.09% CTR), and Mobile Modal traffic grew from 5K to 18.8K (+276%) with the new Reacher campaign
- Financial performance remains strong with OPS increasing to $40.2K MoM (+171.5%), tracking with our MAU growth and aligns with our financial projections
Takeaways
Since expanding upon the idea of what FAST Channel Experience was initially able to offer, it was amazing to see how far this product was able to grow and how much excitement is building up across the Advertising organization regarding this product. With our SVP, Paul Kotas, as well as Andy Jassy, CEO, being heavily involved in our internal meetings, seeing the design and development be showcased to leadership was really enjoyable to see.
As we continue to find ways to further combat other problems to tackle in this space, I’m hoping that additional partnerships later down the line will allow for this program to continue growing.
Shop your favorite shows straight from your phone
Shop-The-Show
To expand on the FAST Channel Experience, Amazon partnered up with Amazon Prime Video, as well as other partnerships externally to bring experiences that you see from your big screen shoppable on your phone.
Product Design
New Feature
0 to 1
Timeline
Design to Development: January 2024 - January 2025
Launch Date: March 2025
Ongoing Improvements: March 2025 - Now
Collaborators
Kit Lin, Principal UX Designer
Kevin Xu, Senior Product Manager
Kari McMinn, Senior Product Manager
Jia Zhang, Senior QA Engineer
Craig Shih, Senior Software Development Engineer
Dumitru Lupanciuc, Software Development Engineer
Matt Walsh, Senior Software Development Engineer
Gordon Zhang, Software Development Engineer II
Overall impact
Launched on Amazon.com for both iOS and Android for the 10-foot experience (TV)
Monthly active users: 552,366 (still growing) - 500,000 MAU was our target goal for 2025
OPS increasing to $40.2K MoM (+171.5%)
My contributions
Sole designer in designing and creating Amazon’s first companion experience for the TV from 0-1 (FAST Channel Experience) and expanded to co-leading in building out the Shop-The-Show experience.
Spearheaded designs + ideas alongside Principal Designer to launch Shop-The-Show experience.
Still ongoing with new ways to better build partnerships with Prime Video and other big brands. Notable brands include: NASCAR, NFL, NBA, WNBA, NWSL, Outsidelands
TL;DR context
Amazon has been looking to grow the creator space through the use of live shopping content. With additional partnerships that happened internally, we’re proud to announce that Amazon’s expansion in the shoppable video space will now integrate with Prime Video and Freevee to further bring customers to shop at the tip of the fingers, and remote.
Source articles:
About Amazon - How to use Prime Video’s new 'Shop the Show' feature to discover products from your favorite series, movies, and live sportsForbesUSA TodayTV GuideStreamTV InsiderAdweekThe problem
Vendors across the Internet sell merch and other items to help in promoting your favorite movies, sports teams, or even shows you love.
How do we bring that to your phone to convert it into a one-stop-shop experience?
With Amazon constantly growing in the entertainment space over at Prime Video, there has been a common theme amongst viewers:
“I want what they are wearing.”
“I want that jersey.”
“How do I get to look like that?”
Taylor
When I watched The Summer I Turned Pretty, I immediately thought to myself, “where do I go to find the official merch?”
Steven
I’m typically a collector when it comes to things I’m particularly interested in, so it would be cool to have a place to go to shop and collect while watching a show!
Momo
You’re telling me that there’s a chance for me to finally shop for “The Boys” merch?!
The solution
Through various partnerships with Amazon Prime Video, Shop the Show helps to deliver a one-of-a-kind technology to deliver customer-first experiences that allow viewers to simultaneously watch and shop their favorite shows, movies, and live sports events without having to stop.
I’ve designed the journey in making sure that customers are able to find all their favorite shows + movies to be accessed on one central placement.
Haven’t heard about it? Discover through your TV.
Watch Shop the Show ads in between shows
Or when you’re pausing your show for whatever reason
Search to find your favorite experiences.
Whether having to relive your Disney childhood...
Or even tuning into your favorite football team.
Results
Since launching Shop-the-Show, the program was able to achieve:
March 2025
- 131.6K T3M (Trailing 3 Months) MAU (Monthly Active Users) in March, representing significant growth of +190.5%MoM and 286% versus Q4’24 T3M
- In March, we dialed-up our first traffic-driving experiment, the "Shop previously watched" widget in mShop Me Tab, accounting for 81% of STS MAU
- Separately, we saw growth across multiple Prime Video channels: Explore Tab placements expanded to 5 new titles driving MAU from 11.5K to 17.6K (+53%)
- Pause Ad campaign generated 7.6MM impressions with search redirects increasing from 1.6K to 7.1K (+325%, 0.09% CTR), and Mobile Modal traffic grew from 5K to 18.8K (+276%) with the new Reacher campaign
- Financial performance remains strong with OPS increasing to $40.2K MoM (+171.5%), tracking with our MAU growth and aligns with our financial projections
Takeaways
Since expanding upon the idea of what FAST Channel Experience was initially able to offer, it was amazing to see how far this product was able to grow and how much excitement is building up across the Advertising organization regarding this product. With our SVP, Paul Kotas, as well as Andy Jassy, CEO, being heavily involved in our internal meetings, seeing the design and development be showcased to leadership was really enjoyable to see.
As we continue to find ways to further combat other problems to tackle in this space, I’m hoping that additional partnerships later down the line will allow for this program to continue growing.